Our vision, encompassing the whole spectrum of Music from the African perspective including evolving new ideas and fusions, is the emergence of a truly African Canadian arts and culture heritage within our Canadian cultural mix.

To become the most reliable, innovative and creative African music and dance festival and concerts presenter in the Greater Vancouver area and British Columbia, providing high quality and unique entertainment to audiences by producing sustainable, affordable and consistent cultural music concerts with at least 3 events per year with the festival in August as our flagship.

To strengthen our already established excellent business relationships with each venue facility owner so that the events are affordable and profitable to all parties involved selling 80% to 100% of any venue's capacity per concert or event leading to the festival.